What are your Facebook friends interested in?

What are your Facebook friends interested in?

By following your profile, they want to know what you’re doing, what you’re interested in, what you’re following and where you are. Facebook is an inherently personal social network in this sense. However, if we’re talking about the followers of your Fan page this changes very markedly. Facebook “followers” rather than friends are here for news, links and media. It should be personal in the same sense, but personally about the company or the product in question. Remember, we’re always looking to add value to a Fan Page.

Value should always be added value. If you’ve recently hired a new graphic designer, promoting their work on your advertising campaign is fantastic, you might even look back at some of their previous work. But try to steer clear of telling the world about their relationship updates.