SOCIAL MEDIA TOOLS

Pro Tip: By default, the Monitter interface is gray on black, which can be hard on the eyes. You can switch to a more typical color scheme by selecting the “light” theme in the menu at the upper right.


You already know about YouTube(), but have you thought about how it could help your business? Could your product benefit from an awesome video walkthrough? Could your marketing strategy include a viral video strategy that gets you lots of exposure at relatively low cost?

And now with Promoted Videos getting placement in AdSense units around the web, there’s even more incentive to think about leveraging social video as a brand exposure tool. If you can create interesting content that’s relevant to your brand or products, a positive visual association with your company can attract new interest, build company culture, turn inquiries into sales, and give back significant brand dividends over time.

Pro Tip: The most obvious and frequent business use of YouTube is for marketing and advertising, but don’t overlook other ways in which your company can leverage YouTube. Visual walkthroughs and FAQs can be a great boon to customer service. Videos of you and your team giving public presentations, speaking at conferences or engaging with the media can establish and enhance your company’s reputation as a thought leader. And don’t forget the utility of private videos for use in executive and new employee trainings and recording company events; access can be shared with only the people who should be able to see each item.
As a small business, it’s hard to juggle building and improving your products with supporting what’s already out there. That’s where UserVoice can help.

From bug reports to feature requests, UserVoice can help track and manage the feedback of your users and customers. Not only does it assure your userbase that you care about what they have to say, but it can potentially leverage the best suggestions from the people who are actually using your tool or service. Since users can vote on the ideas of other users, you can start to get a picture of the most-requested features and fixes for your app or service to feed back into your products’ lifecycles.

Pro Tip: You can also use UserVoice to get feedback on a limited release or beta version of a product by setting up a private forum or forums. You can send invites to specific email addresses, or limit your feedback to company-wide participants by restricting access by email domain.

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Startup costs for outfitting an office with networking and computing equipment are staggering enough as it is without even taking into account the software and maintenance components. One area for adventurous entrepreneurs to cut costs in the latter department lies in the realm of typical office staples: email, calendaring and the office suites businesses typically need to use to prepare documents, spreadsheets and presentations.

Instead of paying an IT staff to set up, host and maintain your own mail servers, Google Apps for Domains can handle custom email addresses at your own company’s URL. As an alternative to Microsoft Outlook() worth considering, Gmail() also integrates nicely with Google Calendar() for your group calendaring needs.

And whereas once Microsoft Office was one of your only choices in the office suites department, Google Documents now handles document, spreadsheet and presentation preparation with aplomb — all the while making it easy to share and collaborate with colleagues without having to email documents around or check items out of a central repository.

Pro Tip: For the truly frugal, you can even opt for the totally free Standard Edition which includes basic Gmail, calendaring, Google Docs() and Google Sites. Premier Edition will run you $50 per user per year, but increases user email storage to 25GB, adds more security features and guarantees you uptime and support.